The President of Standard Oil was John D. Rockefeller, its vice-president was William Rockefeller, and the Secretary and Treasurer was Henry M. Flagler. The name Standard Oil advertised the uniform quality of their kerosene at a time when consumers feared explosion from impurities. The Standard Oil empire controlled 10% of the American petroleum refining as well as barrel-making plants, shipping facilities, warehouses, and a fleet of tank cars.
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