Heteronormativity is a term I hadn't heard until reading Rifkin's work. Heteronormativity is a concept that heterosexuality is the perferred or "normal" mode of sexual orientation and that everything else is abnormal. It also assumes that there is only 2 genders, the binary male and female. It is the inherent assumption that someone is heterosexual. References: https://en.wikipedia.org/wiki/Heteronormativity#:~:text=Heteronormativity%20is%20the%20concept%20that,between%20people%20of%20opposite%20sex. https://eige.europa.eu/thesaurus/terms/1237
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