Geotagging is the process of adding geographical identification and information to various media like photos, videos, websites, QR codes or messages - in the form of metadata. The data usually comprises coordinates like latitude and longitude. It is most commonly used for photographs and can help people get a lot of information like the specific location of where the photo as taken. In short, geotagging-enabled media can guide visitors to get relevant information such as location-based news, websites, contact details or other such useful resources. Geotagging has become a popular feature on social media platforms, like Facebook and Instagram.
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